The Future is Sweet.

Cake is the best way to buy and sell insurance books of business

Cake's marketplace is filled with buyers and sellers from around the country so you can find the perfect book of business for your agency.

With our streamlined process, you access the full potential of your wealth by selling some of your book of business, or quickly and safely buy a book of business to expand your agency's portfolio.

Cake is the leading platform for insurance agents to buy and sell books of business
The ultimate online destination for buying and selling books of business

Buy and Sell Insurance Books of Business Easily

With Cake, you can select the accounts, or slices, you want to sell - or buy - and transact with confidence. We make it easy to find the right buyer or seller, and our platform is secure and efficient.

Now, with Cake, you can still own your business and get access to the liquidity or growth avenues you want. Or, as the old saying goes, have your cake and eat it too! So whether you're looking to unload a few accounts or build your book of business, Cake is the place to do it. Come on in and get a piece of the action!

Buy and Sell Books of Business With Ease

Sign up for Cake today and start buying or selling books of business!

Cake is the premier marketplace for insurance agents to buy and sell books of business quickly and easily. Get access to a wide selection of books of business from carriers, states, and lines of business all in one place.

The Easiest Way To Buy And Sell Books of Business


Here's the Problem.

Current M&A options are limited & sellers have to use online classified ads, individual brokers, & word of mouth. 

But the Future is Sweet.

Cake’s platform gives buyers and sellers of all size access to faster, easier transactions, and more control throughout the process.

Make Your Move with Cake

And eat it too! Now everyone has access to optimize their book of business, access their wealth, and grow the way they want to. 

selling insurance books of business
How We Help Sellers

Sell Books of Business With Ease

Cake is the right partner for you. We can help you sell your whole book of business or a slice – a chosen group of accounts – of your business.

We make it easy for agents to list and sell their books of business. Our simple, streamlined platform allows agents to list their books of business in no time, making it simple to find the perfect buyer.

When you sell with Cake you keep control of the accounts you don’t sell.

We aren’t just interested in helping you realize your wealth, we also want to help you maintain your independence.

How We Help Buyers

Buy Books of Business With Confidence

Cake connects you with independent insurance agents looking to sell a book of business or a slice, a chosen group of accounts.

We make it easy to find the right book of business for you. With our extensive selection of books of business, you can explore various options to find the right fit for your portfolio.

buying insurance books of business

Ready to learn more?

Have a question?

What is a slice?

A slice is a group of accounts you select out of your book of business to sell. The buyer will pay you a multiple of the combined revenue of the accounts in your slice.

How do you value my book of business?

The buyer will apply a multiple of revenue. Higher retention rates, higher sales or growth rates, and greater geographic and policy diversity could all lead to higher multiples.

Can I sell 100% of my insurance business?

Yes! That's for you and the potential buyer to decide.

Do I get to keep running my agency?

Yes! Whatever slices of your book of business your decide not to sell you get to keep and run as usual. We want you to run it and thrive.

Why would I want to sell a slice of my insurance business?

You want to maximize your money now. To invest, to spend, to live the life you want. And keep running your business.

Until now, agency owners have looked forward to retirement as their chance for liquidity. But retirement is for the end of life. Cake is for now.

Explore the Marketplace.

Start buying or selling books of business!

Cake makes it easy to buy and sell books of business. Whether you’re an experienced agent looking to expand your business or a new agent looking to build your portfolio, Cake makes it easy to buy and sell books of business by carrier, state, or line of business.