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Swiftly, Effectively, and Reliably.

Sell your book of business with Cake.

Cake is the premier marketplace for selling insurance books of business. Our simple, efficient platform helps you maximize the value of your book of business.

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Why sell on Cake?

You can easily and quickly unlock the potential of your business. Our user-friendly interface makes it easy to quickly find buyers. From assuring your information and business dealings' confidentiality to offering industry-expert support, Cake ensures you get the most out of your book of business when it's time for you to sell. With Cake, you can Have Your Cake and Eat It Too™!
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How does the selling process work?

Cake's process is as straightforward as it can get. Once you register on our platform, you can create a listing for your whole book of business or a slice— a chosen group of accounts. 

Buyers on our platform will review your listing and request to connect with you for additional information if they are interest. You can then negotiate and conduct transactions with the prospective buyers you choose in our private chat and deal room products.

How does the selling process work?

Cake's process is as straightforward as it can get. Once you register on our platform, you can create a listing for your whole book of business or a slice— a chosen group of accounts. 

Buyers on our platform will look over your listing and request to reach out to you for additional information if they are interested. You can then negotiate and conduct transactions with the prospective buyers you choose in our private chat and deal room products.

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