The future is sweet.

Buy, sell, & value insurance books of business. 

Cake connects independent insurance agents looking to sell a book of business or a slice – a chosen group of accounts – with other agents looking to grow their business. 

Now you can buy, sell, and get a valuation for your book, all with Cake.

Sign up for Cake Today
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 How we help Buyers.

Cake connects you with independent insurance agents looking to sell a book of business or a slice, a chosen group of accounts. We make it easy to find the right book of business for you.

Cake for Buyers
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 How we help Sellers.

Cake can help you sell your whole book of business or a slice – a chosen group of accounts – of your business. We make it easy for agents to list and sell their book of business.

Cake for Sellers

Ready to learn more?

Partner with Cake.

Current M&A options are limited & sellers have to use online classified ads, individual brokers, & word of mouth.

Cake’s platform gives buyers and sellers of all size access to faster, easier transactions, and more control throughout the process.

Slice n' dice.

You can select the accounts, or slices, you want to sell - or buy - and transact with confidence.

With Cake, you can still own your business and get access to the liquidity or growth avenues you want. Or, as the old saying goes, have your cake and eat it too! 

Start cooking.

Now everyone has access to optimize their book of business, access their wealth, and grow the way they want. 

Whether you're looking to unload a few accounts or build your book of business, Cake is the place to do it. Come on in and get a piece of the action!

What is a slice?

A slice is a group of accounts you select out of your book of business to sell. The buyer will pay you a multiple of the combined revenue of the accounts in your slice.

How do you value my book of business?

The buyer will apply a multiple of revenue. Higher retention rates, higher sales or growth rates, and greater geographic and policy diversity could all lead to higher multiples.

Can I sell 100% of my insurance business?

Yes! That's for you and the potential buyer to decide.

Do I get to keep running my agency?

Yes! Whatever slices of your book of business your decide not to sell you get to keep and run as usual. We want you to run it and thrive.

Why would I want to sell a slice of my insurance business?

You want to maximize your money now. To invest, to spend, to live the life you want. And keep running your business.

Until now, agency owners have looked forward to retirement as their chance for liquidity. But retirement is for the end of life. Cake is for now.

selling insurance books of business
How we help Sellers.

Sell books of business with ease.

Cake is the right partner for you. We can help you sell your whole book of business or a slice – a chosen group of accounts – of your business.

  • We make it easy for agents to list and sell their books of business.
  • Our simple, streamlined platform allows agents to list their books of business in no time, making it simple to find the perfect buyer.
  • When you sell with Cake you keep control of the accounts you don’t sell.

We aren’t just interested in helping you realize your wealth, we also want to help you maintain your independence.

Cake for Sellers
How we help Buyers.

Buy books of business with confidence.

Cake connects you with independent insurance agents looking to sell a book of business or a slice, a chosen group of accounts. We make it easy to find the right book of business for you.

  • Search by Carrier, State, and Line of Business
  • Compare full books of business, account bundles, slices, and single policies.
  • Communicate with sellers in our on platform chat.

With our wide selection of books of business and easy to use filters, you'll easily find the perfect book of business to grow your business.

Cake for Buyers
buying insurance books of business

Meet the team.

Adam Bowe

Co-Founder & CEO

John Clemmens

Co-founder & CTO

Andrew Hummel

Product & Strategy

Buy and sell books of business with Cake.

Sign up for Cake today and start buying or selling books of business!

Cake is the premier marketplace for insurance agents to buy and sell books of business quickly and easily. Get access to a wide selection of books of business from carriers, states, and lines of business all in one place.

Get Started Now