Value
Sell
Buy

books of business

A marketplace for the modern insurance agency
shield icon

Safe and secure

credit card icon

No credit card required

Schedule a demo arrow-icon Chat with us arrow-icon

FROM UPLOAD TO HANDSHAKE Simplify your biggest transaction

01 Connect

Integrate your AMS

02 Value

Data-driven valuations

Widget=2 Value-1

03 LIST

Anonymously list books or slices
icon list
Widget=3 List
slice-icon
Slices – carve outs of your full book – give you a new way to unlock potential deal flow.

04 Match

Choose from recommended buyers

Widget=4 Match

05 transact

Get paid directly on the platform

YOUR BOOK, TRANSFORMED

AN ACQUISITION MARKETPLACE Built for independent agents

Instantly unlock your valuation

Discover your agency’s value with the metrics that matter.

GIVE OUR FREE TOOL A TRY arrow icon
Valuation Benefits
Unlock UI=Connect

Connect your book

Connect directly to your AMS, or upload your book.
Unlock UI=Insights

Get real-time insights

Unlock your valuation that reflects the latest market conditions.
Unlock UI=Market Fit

Explore your market fit

Cash in on the value in your business or grow your book.
Graphics 80x80 (2)

Access your valuation multiple

Get my valuation

Monetize the value of your book

Transform your most valuable assets into liquidity you deserve.

DISCOVER SELLING ON CAKE arrow icon
Seller Benefits
Monetize UI=List (1)

List anonymously

Explore the market by listing your whole book or selected slices.
Monetize UI=Attract (1)

Attract the right buyers

Connect with buyers that value what you've built.
Buyer Benefits Card close with confidence

Transact on your terms

Collaborate confidently with flexible deal structures and direct payments.
upload

List your entire book or slice.

Connect my Book

Build value with acquisitions

Optimize your buying process, from search to acquisition.

DISCOVER BUYING ON CAKE arrow icon
Buyer Benefits
Build UI=Grow

Grow your agency

Create growth opportunities by promoting your agency.
Buyer Benefits Card - Explore new listings

Explore new listings daily

Find books of business that fit with your goals to expand.
Buyer Benefits Card - Streamline Discovery

Streamline discovery

Manage communications, analytics and transactions all in one place.
Product Live Icon

Explore live listings from motivated sellers

Build my Buyer Profile

GET YOUR VALUATION Know your book’s true value

Enter your book metrics and we’ll provide an estimate of your book value

Total Premium

$

Total Policies

Unique Customers

Type

Your revenue estimates

$ 0

Revenue Multiples

$ 0

-

LOW

$ 0

-

MID

$ 0

-

HIGH

Have your cake and eat it too. ™