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Have Your Cake.

Looking to grow your agency or sell an insurance book of business? With Cake, you can buy insurance books of business from top-tier carriers, in any state or line of business.


What is a slice?

A slice is a group of accounts you select out of your book of business to sell. The buyer will pay you a multiple of the combined revenue of the accounts in your slice.

How do you value my book of business?

The buyer will apply a multiple of revenue. Higher retention rates, higher sales or growth rates, and greater geographic and policy diversity could all lead to higher multiples.

Can I change my plan later?

Yes! That's for you and the potential buyer to decide.

Do I get to keep running my agency?

Yes! Whatever slices of your book of business your decide not to sell you get to keep and run as usual. We want you to run it and thrive.

Why would I want to sell a slice of my insurance business?

You want to maximize your money now. To invest, to spend, to live the life you want. And keep running your business.

Until now, agency owners have looked forward to retirement as their chance for liquidity. But retirement is for later. Cake is for now.

Why Choose Cake?

Cake is the top choice for buying and selling insurance books of business. Sign up for Cake today and start buying or selling your insurance book of business!